Instead of making an ad telling Canadians to get more physical activity, we made an ad that was a physical activity—putting a 600-foot long hopscotch down the pedestrian tunnel at Billy Bishop Airport.
This piece won first place for the Billy Bishop Creative Competition. The original submission can be viewed here.
Client: Interac Association Agency: Zulu Alpha Kilo CCO: Zak Mroueh. ECD: Allen Oke. AD: Fiorella Martinez. CW: Jacob Pacey. Designer: Ryan Booth