To launch the Starbucks Premium Select Collection we developed a premium mailer that included tools and tips to perfect and enjoy their at-home coffee brewing experience.
We also opened the Starbucks Bean ’N Brew (“BNB”) — a homey social space set-up in an actual Toronto house. Inspired by the geographies and tasting notes of the collection, we set up different rooms of the BNB to highlight the beans through the five senses, including the kitchen (taste), library (sight), office (sound), and bathroom (touch/smell).