At restaurants, people typically pay with credit. To help Canadians stay out of debt and get them to "Be in the Black" with Interac Debit, we created Dinner in Black–an exclusive invite-only event where diners could only win access by paying for their meal with Interac .
Dinner in Black had all-black décor, all-black table settings, and diners were even encouraged to wear black. We worked with celebrity chef Matty Matheson to create a menu with all-black dishes to match.
CLIENT: Interac Association, AGENCY: Zulu Alpha Kilo CD: Allen Oke, Jon Webber, ACD: Noel Fenn, Andrew Caie, AD: Fiorella Martinez, CW: Jacob Pacey,DESIGNER: Omar Morson, Ryan Booth, PHOTOGRAPHY: Rob Fiocca