Hola! I’m Fiorella
Pronounced: (Fee-oh-reh-la). My pronouns are she/her/ella. I’m an Art Director, Designer and Community Leader based in Toronto.
I was born and raised in tiny El Salvador but moved to Toronto 13 years ago to attend OCADU and have been living here ever since. Since graduating, I’ve worked full time at several Advertising and PR agencies, but most recently I’ve decided to go freelance.
My conceptual and strategic thinking is expressed through a combination of all my creative skills*. (*Skills include but are not limited to: branding and graphic design, illustration, video and photography art direction, event and experiential design.) I’m a multidisciplinary maker and am always up for learning a new skill.
Oh and finally, in 2020 I started an initiative dedicated to connecting, supporting, and spotlighting artists and creatives who identify as Latinx in Canada called Creato. This project is the intersection of 3 things I’m deeply passionate about: creativity, community service, and my Latinx identity. Feel free to check out what we’re up to at crea-to.com
What I’ve been up to:
2022 Freelance Art Director + Designer
2020 Founded Creato
2017 - 2021 Art Director at Bensimon Byrne + Narrative PR
2016 - 2017 Art Director at J Walter Thompson
2014 - 2016 Intern & Jr. Art Director at Zulu Alpha Kilo
2013 Intern Art Director at Sid Lee
2010 - 2014 Bachelor of Design in Advertising at OCADU
Always open to chat about contract, freelance and project opportunities. Say hello: martinez.fiorella@gmail.com